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Rapidly changing technology has positively influenced the world of web design. A new website is being developed every two to three seconds. Reportedly, more than 71% of businesses use a website to attract customers and improve their reach. According to experts, the number of websites online is only likely to rise by the year 2024.
In such a competitive era, it could become challenging for any business to create a strong foothold. Therefore, to make your website stand out and get the attention of your potential customers, it’s time to leverage the new web design trends.
In this post, we will outline the most popular web design trends to look out for in the year 2024. Let’s dive in!
Popular Web Design Trends in 2024
1. Vibrant Gradients
Instagram gets the credit for bringing back the gradient trend in logo design. While that was just the beginning, the trend is likely to continue in the near future. The response of people towards the new app icon has been incredible.
Therefore, more and more businesses will add a gradient accent to their logos and imagery to boost website appeal. If you want a minimalistic approach, you can go for black-and-white gradient accents and highlight the CTAs in vibrant hues. However, if you want to opt for a prominent color palette, it is best to use gradients in the background of images.
Whether you have an eCommerce site or a SaaS-based platform, the use of gradients can work wonders and increase your website traffic. Moreover, highlighting the key messages and encouraging people to act promptly also becomes easy.
2. Scrolling Animations
Want to improve the user experience for your visitors? If yes, adding scrolling animations to your web pages can be an excellent idea. These animations add an engaging and dynamic element to the websites.
The best part is that the scrolling animations offer you a variety of styles to choose from. For instance, you can add elements that fade in and out as users scroll the page. Moreover, you can also opt for the color-changing elements.
All these create a visually captivating experience for the users. As a result, they feel motivated to keep exploring your site for longer.
3. Micro Animations
As the name suggests, micro animations refer to small animations. However, that does not mean they are insignificant. Micro animations prove to be extremely helpful in guiding users and enhancing their interaction with your website.
No doubt, micro animations are already in use by businesses. However, their demand is likely to grow even more in 2024.
This trend is especially beneficial for e-commerce platforms. Wondering how? eCommerce websites can leverage this trend to provide customers with a dynamic view of the products.
4. Interactive Storytelling
Storytelling has emerged as a popular trend to engage customers and uniquely communicate the voice and identity of a brand. However, in 2024, businesses are likely to add interactivity to storytelling. It can make a huge difference and have a strong impact on your visitors.
You might think this is going to be challenging. That’s not true! In interactive storytelling, all you need to do is add elements that take users from one point to another. But you need to ensure that the flow of information is not disrupted.
If you want to create a memorable experience for your visitors, it is best to add immersive 3D visuals, videos, and gamification. Even simple animations and visuals can work magic for your business.
Read: A Guide to Handcrafted Jewelry-Making and Its Best Materials in 2023
5. Oversized Texts
When creating an ultra-minimalistic website, the web design trend to leverage is the use of oversized text. It can help convey the message of your brand in the first look itself.
Using large texts allows brands to say more with less. Moreover, it helps in increasing the responsiveness of your website and boosting your conversion rates.
6. Dark Mode
As businesses focus more on accessibility, the dark mode proves to be a favorable option for websites. It can give your website a modern and sleek look. Moreover, it can even lower the strain on the eyes of your visitors in low-light conditions.
More users are now seen engaging and interacting with dark-mode websites. That is why it is going to be a major trend in 2024. It not only makes the information easy to read for the users but also improves their visibility.
In addition to that, the use of dark mode can enable the battery of the user’s devices to last longer. Providing the users with a better nighttime experience is also an advantage.
7. Gamified Design
Gamified web design is a great way to appeal to people of all ages. It is all about adding game-like elements to your website. For instance, you may include challenges, rewards, and points to attract users and encourage them to spend more time on your website.
The interactive sections can also offer value to visitors and enable them to learn more about your brand. Some of the top ways to gamify your website are to add surveys and polls, quizzes, and assessments.
8. Split-screen Layouts
Another important web design trend to look out for in 2024 is the split-screen layout. It is indeed a great way to make your website look great with less content. Moreover, it also provides more room for creativity and innovation.
On websites with split-screen layouts, you have the option to enhance the scrolling functionality. As a result, the site becomes more engaging and interactive for the users. This trend provides brands with an opportunity to present ample information on a single page without any navigation issues.
Final Words
Web design trends keep evolving continuously. From the use of dark mode and micro animations to interactive storytelling and split screen layouts, the top trends are many.
By now, you must be well aware of the most popular trends to watch out for in 2024. It is time to leverage web design trends and see the positive impact on your website traffic. This can increase the cost to build a website , whether you are creating a new one from scratch or redesigning an old one, but it will help you to stay ahead of your competition. So, keep these trends in mind to stay ahead in this competitive era.
